Black Friday Ads

 Sam's Club
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Additional Sales

 Walmart BF Event #1
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 Walmart BF Event #2
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 Amazon Epic Deals
    (10/4 to 11/18)
 Sam's Instant Savings
    (10/27 to 11/24)
 Sam's Savings Weekend
    (11/6 to 11/8)
 Best Buy BF Preview
    (10/19 to 10/21)
 Costco November Sale
    (10/27 to 11/21)
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JCPenney Lowest Prices of the Season Sale is Live!
Posted on October 21st @ 9:00 am ET in Hot Deals

JCPenney has up to an extra 75% off over 3,300 deals from throughout their site for their Lowest Prices of the Season Sale. Prices are so low, no coupons are needed on these sale items, however you can use code GOSHOP40 for 40% off select Final Take Clearance items.

Save on apparel, shoes, home goods, holiday decor, toys and more. JCPenney currently offers free shipping on orders of $75 or more, or save on shipping with free, fast same-day in-store or curbside pickup at your local JCPenney store. This sale ends Sunday night.
Kohl's Lowest Prices of the Season Sale is Live!
Posted on October 20th @ 9:20 am ET in Hot Deals

Kohl's has up to an extra 75% off thousands of items from across the site in their popular Lowest Prices of the Season Sale. Because the prices are so low there are no coupon codes advertised however if you text SAVE02 to 56457 you'll be sent a coupon for 15% off to use on these deals.

Everyone gets free $5 in Kohl's Cash with every $25 spent after discounts during this sale. Kohl's Cash can be used starting October 25th. Free shipping on orders of $75 or more, or save on shipping with free in-store pickup or curbside delivery. This sale ends Sunday night.
Sam's Club Black Friday & November Sale Ads Posted
Posted on October 19th @ 9:10 pm ET in Black Friday Ads

We've got 3 new ads from Sam's Club for you to check out. The biggest of the three is the 12-page Thanks-Savings sale ad. This is essentially Sam's Club's Black Friday ad. This sale runs for 4 days from Thanksgiving Day (online only) through Sunday, November 28th.

Next, take a look at the 11-page ad for their November Savings Weekend, a sale that runs from November 6th through the 8th. There will be additional deals besides the ones in these pages.

Finally, we have Sam's Club's 11-page Instant Savings ad which starts October 27th and runs until November 24th. This is the type of monthly ad Sam's Club has many times during the year.
Get Early Access to Hundreds of Best Buy's Black Friday Deals!
Posted on October 19th @ 3:00 am ET in Hot Deals

Best Buy has a huge Black Friday Early Access Sale taking place through Thursday, October 21st. You can score hundreds of Best Buy's actual Black Friday deals weeks in advance. Check out the sale here to save on TVs, gadgets, smart home, kitchen items and much more.

Best Buy is guaranteeing that these sale prices won't go lower before Black Friday or you can get the difference refunded. Free shipping on $35 or more, or save on shipping by choosing free pickup at a store near you. My Best Buy Elite & Elite Plus members get free shipping on all orders.
Walmart Black Friday Events 1 & 2 Sale Ads Posted
Posted on October 18th @ 12:58 am ET in Black Friday Ads

Big news as we've just posted the sale ads for Walmart's first two Black Friday sale events. As they did last year, Walmart will have 3 separate Black Friday events this year. New this year there are no online-only or in-store-only deals. Everything should be available both online and in stores.

First, view the 8-page ad for Walmart's Black Friday Event #1. This sale starts online on Wednesday, November 3rd at 7pm ET and in-stores on Friday, November 5th at 5am local time.

Next, view the 8-page ad for Walmart's Black Friday Event #2. This sale starts online on Wednesday, November 10th at 7pm ET and in-stores on Friday, November 12th at 5am local time.
Walmart Unveils Black Friday Plans Including Walmart+ Early Access
Posted on October 18th @ 12:58 am ET in Industry News

Walmart has announced their Black Friday plans for this year and they look very similar to last year. After what they say was "overwhelmingly positive customer feedback" to last year's three separate sales, Walmart will once again have three weeks of sales starting November 3rd.

As they did last year, each sale will start online on Wednesday before starting in stores on Friday. Walmart+ members will receive early access to online Black Friday events throughout November and can shop the Black Friday deals on four hours before everyone else.
Amazon ''Ready, Set, Play'' Holiday Toy Catalog Posted
Posted on October 18th @ 12:58 am ET in Toy Books

For the fourth consecutive year, Amazon has released a printed toy catalog and we've just added it to the site. Browse the 100-page Amazon "Ready, Set, Play" Holiday Toy Catalog.

Note that there are no prices in the catalog. Due to Amazon's always-fluctuating prices they advise you to visit the special Toy Wish List section of to see current price.

Stay tuned for more toy catalogs, holiday books, leaked Black Friday ads and more.
Walmart "Deals for Days" Pre-Black Friday Sale is Live
Posted on October 18th @ 12:48 am ET in Hot Deals

To celebrate the release of their first two Black Friday sale ads (which you can check out for yourself here), Walmart has launched their "Deals for Days" Pre-Black Friday Sale with hundreds of deals throughout every department and new deals being added daily.

Walmart offers free shipping on most orders of $35 or more, or select items can be ordered with free store pickup or free site-to-store shipping. Walmart+ members can get free same day delivery on many items and free shipping on most orders with no minimum required.
Fleet Farm Toyland 2021 Holiday Toy Catalog Posted
Posted on October 15th @ 3:45 am ET in Toy Books

We've just posted the 36-page Fleet Farm Toyland toy catalog on the site. You can check it out here. The sale starts Saturday, October 23rd and will run until November 20th. The ad features several in-store only doorbusters available for three days from October 23rd through the 25th.

Fleet Farm's Toyland sale is happening two weeks later than usual this year and the catalog is smaller than in previous years, both changes likely caused by the logistics challenges retailers are facing this year. We expect a few more toy catalogs to be posted in the coming days so stay tuned.
Best Buy Black Friday Plans Announced + Big Sale Next Week
Posted on October 14th @ 10:00 am ET in Industry News

Best Buy has announced their Black Friday plans and there is some big news to unpack. First of all, Best Buy will have hundreds of their Black Friday deals starting next Tuesday, October 19th. This sale will run through Friday the 22nd and have deals such as a $599 Samsung 70" 4K TV.

Best Buy will start their actual Black Friday sale on November 19th, a full week before Black Friday. We'd imagine they'll save some doorbusters for actual Black Friday to get people into the store that day, but we'll find out that info when the ad leaks which could very well happen next Tuesday.
Blain's Farm & Fleet Toyland Toy Catalog Posted
Posted on October 8th @ 8:56 am ET in Toy Books

We have just posted this year's 24-page Blain's Farm & Fleet Toyland toy catalog on the site. You can check out the sale here and Farm & Fleet also has it on

Farm & Fleet's Toyland sale starts in a little over a week from now on Saturday, October 16th and will run for just 2 weeks until October 31st. Many of the deals in the sale will also be available online. New this year, they are giving away a free LEGO Super Mario set with a $40 Toyland purchase.
Macy's and Toys R Us Unveil Geoffrey's Hot Toy List
Posted on October 6th @ 8:58 am ET in Toy Books

Macy's has teamed up with Toys R Us to release Geoffrey's Hot Toy List. This list features 75 of the hottest toys for the 2021 holiday shopping season. You can check out this page on to check out the full list and purchase nearly all of these toys right now before they sell out.

The list features toys from popular brands such as Hot Wheels, Nintendo, Razor, Marvel, Disney, Transformers, FAO Schwarz, VTech and many more. Toys R Us will also be hosting Geoffrey’s Toy Extravaganza Sweepstakes starting November 1st. Details can be found on
Order Your Black Friday @ GottaDEAL T-Shirts!
Posted on October 5th @ 10:54 am ET in Site News

While we give away many of our Black Friday t-shirts here on the site, on the forum, in our Discord and on social media, we know many of you like to guarantee yourself a shirt by purchasing them.

Therefore for a limited time we are taking orders for shirts. Check out the ordering page here and get your order in as soon as possible as some sizes will be limited and may sell out as time goes on. Shirts are just $12 ($14 for larger sizes) and include free shipping.
Amazon Launches "Black Friday-Worthy" Epic Daily Deals
Posted on October 4th @ 9:02 am ET in Hot Deals

Today Amazon officially launched their Epic Daily Deals sale which they say will offer "Black Friday-worthy" deals throughout the next several weeks, letting shoppers start their holiday shopping early. This sale will lead into Amazon's actual Black Friday sale in mid-November.

On select days throughout October and November, Amazon said brands such as Apple, KitchenAid, Hasbro, Sony, Bose and Shark will offer "limited-time offers with deeper deals on their selection of most-loved products to give Amazon customers even more ways to save."
Amazon's Holiday Gift Guides are Live!
Posted on October 4th @ 8:43 am ET in Guides & Tips

Today Amazon officially launched their holiday gift guides. These gift guides feature hundreds of gift ideas hand-picked by Amazon's expert buyers. Once again on each of the gift guide listing pages you'll find an option to filter out those gift ideas that are on sale or have an available coupon.

Check out Amazon's Home Holiday Guide for great stay-at-home gift ideas, their Electronics Gift Guide for great gifts for the gadget fan, the Fashion Gift Guide and the popular Beauty Gift Guide. These gift guides will be updated throughout the season with new ideas so check back often.
Amazon Unveils 2021 Holiday Toy List
Posted on October 4th @ 8:43 am ET in Toy Books

Today Amazon unveiled their annual list of the most wished-for holiday toys. You can check out their hand-picked Holiday Toy List (and order all of the toys) right here. New this year, the toy list has an option to filter out only the toys that are currently on sale with a deal or coupon.

You'll find top brands and favorite characters on this years list including LEGO, Barbie, Hasbro, Funko, Disney, Playskool, NERF, Nintendo, Star Wars and many more. Amazon will also be updating the list throughout the holiday season with new toys as they become available.
Sam's Club Q4 Sale Schedule Released + Holiday Guide
Posted on October 1st @ 9:16 am ET in Sale Ads

Today Sam's Club released their 31-page Holiday Guide catalog and the 5-page ad for their upcoming Fall Online Savings sale which starts October 8th and runs through October 17th.

The last page of the Holiday Guide contains Sam's Club upcoming sale schedule for the rest of the year. Sam's Club is going back to their pre-Covid sale lengths, bringing back shorter weekend sales and having their Black Friday sale start on Thanksgiving Day (online) instead of starting it a week before Black Friday as they did last year. See the full schedule in the Holiday Guide here.
Welcome to Our Coverage of Black Friday 2021
Posted on October 1st @ 9:14 am ET in Site News

We want to officially welcome everyone back for another year here on GottaDEAL covering Black Friday, holiday deals and much more. Believe it or not, this is our 18th year covering Black Friday and we couldn't have done it without our great visitors.

We're going to continue to put an even larger focus on all the online deals that are available leading up to Thanksgiving, Black Friday, Cyber Monday and beyond. We're going to help you score the best deals from the comfort of your home without having to deal with the crowds.

We cover online deals all year long over on our main site, so we're in a better position than sites that only focus on Black Friday to filter out most of the thousands of so-called deals that retailers push during this time of year and bring you only the best of the best. So visit often, sign up for our alerts and follow us on Facebook & Twitter. It's going to be a very fun couple of months!
Walmart Unveils List of Hottest Toys of 2021 Holiday Season
Posted on September 29th @ 11:13 am ET in Industry News

This morning Walmart released their annual list of "Top Rated by Kids" toys for the holiday season. Their list features dozens of toys which were tested and selected by kids - the ultimate toy experts.

The list spotlights toys based on popular characters as well as gadgets for kids, board games, outdoor toys, building block sets and screen-free indoor entertainment toys.

16 of the toys are exclusive to Walmart this year, and most are available for ordering now on with free shipping on orders of $35 or more, or free in-store or curbside pickup.
Target Announces Deal Days Sale, New Price Match Guarantee
Posted on September 29th @ 8:51 am ET in Industry News

Target put out a press release this morning with two major announcements. First, Target Deal Days is back. From October 10th through the 12th Target will have thousands of deals both online and, for the first time, at all Target stores. We'll have the ad for this sale posted very soon.

Next, Target announced a new holiday price match guarantee. It starts October 10th and runs until Christmas Eve. You can request a price adjustment on all items purchased at Target and they will continue to match competitors prices within 14 days. As always, read the fine print on this policy.
Amazon Unveils New Smart Home Devices
Posted on September 28th @ 12:14 pm ET in Industry News

Today Amazon took the wraps of a number of new devices in their smart home device lineups during a livestream presentation for invited guests. Many of these devices should be discounted during Amazon's Black Friday and Cyber Monday sales in just a couple short months.

Among these are the new Echo Show 15 wall-mounted smart display, the new Amazon Glow kid-focused video calling device and the new Amazon Smart Thermostat. These new gadgets join recently announced Amazon-built TVs, a new Fire TV stick and a much improved Kindle Paperwhite e-reader. Check out Amazon's site for all the details and to preorder several of these devices.
Join the GottaDEAL Discord Server & Chat About Black Friday
Posted on September 28th @ 12:11 pm ET in Site News

A couple years ago we set up a GottaDEAL Discord server for those of you who'd like to chat in real-time about Black Friday and anything else with other GottaDEAL visitors and forum members. You can access the server via this invite link and we hope to see many of you in the chat.

For those who are unfamiliar with Discord, it is a free text, voice and video chat service. You can access it via their apps or through a traditional web browser. Once you sign up for an account you can join the GD server using the special invite link.
Subscribe to Our Deal Season 2021 Newsletter
Posted on September 25th @ 11:23 am ET in Site News

With this year's Black Friday sales likely to be similar to last year's, we're once again combining our Black Friday newsletter with our Instant Deal Alerts into the GottaDEAL Deal Newsletter.

Already subscribed to any of these lists? Don't worry, you're good to go. If you aren't yet subscribed (or want to make sure you are), you can sign up here. We'll only be using this combined list through the end of the year as we expect (hope) to resume our normal setup in 2022.

Our Deal Newsletter will alert you when we post new ads, notify you of the latest news and rumors, and share the hottest online deals we find. We've got big plans for this newsletter this year and with an expanded Black Friday this year, we think it'll be very useful for our readers.
Amazon Unveils "Toys We Love" Holiday Toy List
Posted on September 16th @ 3:26 pm ET in Industry News

Amazon has unveiled their "Toys We Love" list for the 2021 holiday season. This list was curated by Amazon's toys & games product leads and features over 100 toys, most of which can already be ordered right now on

The list featured toys from top brands including Little Tikes, Squishmallows, Crayola, Magna-Tiles, LEGO, Barbie, Disney, Melissa & Doug, KidKraft and many others.
Amazon's Extended Holiday Return Policy Announced
Posted on September 16th @ 3:26 pm ET in Industry News

Amazon announced that they will once again extend their holiday returns policy to cover most items purchased between October 1st and December 31st. These items (from both Amazon and many of their third party sellers) can be returned through January 31, 2022.

This is the second consecutive year that Amazon has started their holiday return period on October 1st - in previous years they waited until November 1st but with supply shortages predicted and more shoppers planning to get their shopping done earlier this year, it makes a lot of sense.
Discuss Black Friday on the Forums & Win an Xbox Series X
Posted on September 8th @ 11:16 am ET in Contests

We're really proud of our Black Friday message boards on the forum. They are a great place to talk about Black Friday with others who are just as crazy about Black Friday as you are. This year with the situation again being very fluid, the forums should be especially interesting to follow along with.

Every year we see a lot of lurkers on the boards, and we want to encourage you to sign up and post by giving away a brand new Xbox Series X video game console just for talking Black Friday. See this thread for details and if you don't have a forum account, get one here.
Target Reveals Bullseye’s Top Toys List for 2021 Holiday Season
Posted on August 23rd @ 8:48 am ET in Toy Books

Target today announced their "Bullseye's Top Toys of 2021" list which features a selection of what Target's toy buyers think will be some of the most anticipated toys for the upcoming holiday shopping season. You can check out their full list on their press release here.

As always, the list contains many Target-exclusive toys including the popular new Target Monopoly board game. Target also announced that they will continue the expansion of Disney stores at Target locations. They will have over 160 of these locations by the end of the year.
Countdown: 100 Days Remaining Until Black Friday
Posted on August 18th @ 9:00 am ET in Industry News

Today marks the 100 day milestone in the countdown to Black Friday 2021, whatever that day will mean this year. There's still a lot of uncertainty when it comes to retailers' holiday plans. Aside from a few major stores announcing Thanksgiving closings, we have very little insight into their plans.

If you'd like to start discussing what Black Friday and holiday shopping might look like this year, our Black Friday message board is already open. We're discussing the Thanksgiving Day closings, all the stores that have filed for bankruptcy and how it all will affect Black Friday this year.
Hallmark Dream Book 2021 Ornament Catalog Posted
Posted on July 27th @ 11:01 am ET in Sale Ads

It's Christmas in July as we've just posted the 72-page Hallmark Dream Book 2021 Catalog. This catalog features their complete lineup of Hallmark Keepsake ornaments for you to check out.

The majority of the ornaments in the catalog are available now in Hallmark stores and on however there some which will be released in October and November. Some of the ornaments are currently only available at physical Hallmark stores as well.
When Will the First Black Friday Ad Be Posted?
Posted on July 27th @ 10:19 am ET in Guides & Tips

We know many of you anticipate the first leaked ad to be posted each year. We've compiled a chart which shows the dates we've posted ads during the past 15 years. You'll notice that aside from a few early smaller ads, the more popular ads typically start getting posted in early November.

There is some uncertainty when it comes to how the major retailers will handle Black Friday this year. Will they have one major sale or once again have multiple weekly sales? Make sure you're signed up for our free alert mailing list in case an ad gets leaked sooner than expected.