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Fleet Farm Toyland 2021 Holiday Toy Catalog Posted
Posted on October 15th @ 3:45 am ET in Toy Books

We've just posted the 36-page Fleet Farm Toyland toy catalog on the site. You can check it out here. The sale starts Saturday, October 23rd and will run until November 20th. The ad features several in-store only doorbusters available for three days from October 23rd through the 25th.

Fleet Farm's Toyland sale is happening two weeks later than usual this year and the catalog is smaller than in previous years, both changes likely caused by the logistics challenges retailers are facing this year. We expect a few more toy catalogs to be posted in the coming days so stay tuned.
Best Buy Black Friday Plans Announced + Big Sale Next Week
Posted on October 14th @ 10:00 am ET in Industry News

Best Buy has announced their Black Friday plans and there is some big news to unpack. First of all, Best Buy will have hundreds of their Black Friday deals starting next Tuesday, October 19th. This sale will run through Friday the 22nd and have deals such as a $599 Samsung 70" 4K TV.

Best Buy will start their actual Black Friday sale on November 19th, a full week before Black Friday. We'd imagine they'll save some doorbusters for actual Black Friday to get people into the store that day, but we'll find out that info when the ad leaks which could very well happen next Tuesday.
Target Offers Their First Toy Sale of the Holiday Season
Posted on October 10th @ 11:38 am ET in Hot Deals

Starting today in stores and online on, you can save $10 on a $50 purchase in toys & games, or spend $100 and the discount jumps up to $25. Maximize your discount by spending just over the $50 and $100 thresholds. You need to activate Target Circle offer(s) for these deals.

This discount runs through Saturday, October 16th. As usual with most Target promotions, there are exclusions for this deal including LEGO and toys sold by third party sellers. Free shipping is offered on orders of $35 or more or choose free in-store or drive-up pickup at a local store.
Sam's Club Fall Online Savings Event is Live!
Posted on October 8th @ 8:56 am ET in Hot Deals

Sam's Club has started their Fall Online Savings Event taking place now through October 17th. Get online-only deals throughout the site. Save on Apple products (including iPad Pro and AirPods Max), gift cards, furniture, clothing, kitchen products and more.

Free shipping is also included with many of these deals, although some require a Plus membership. Some of these items are also in stores and can be picked up. Not a Sam's Club member? Non-members can sign up for a membership here and get a free $20 gift card.
Blain's Farm & Fleet Toyland Toy Catalog Posted
Posted on October 8th @ 8:56 am ET in Toy Books

We have just posted this year's 24-page Blain's Farm & Fleet Toyland toy catalog on the site. You can check out the sale here and Farm & Fleet also has it on

Farm & Fleet's Toyland sale starts in a little over a week from now on Saturday, October 16th and will run for just 2 weeks until October 31st. Many of the deals in the sale will also be available online. New this year, they are giving away a free LEGO Super Mario set with a $40 Toyland purchase.
Kohl's Sale with 30% off, Kohl's Cash, Free Shipping & More
Posted on October 7th @ 9:00 am ET in Hot Deals

Big sale starting today at Kohl’s! Cardholders can use coupon code GET30 to save an extra 30%. All cardholders can use the 30% off codes once again! MVC members get free shipping with no minimum when logged into your account. Non-cardholders can save 15% with code SAVE15NOW.

Kohl's Rewards (free to sign up) members can stack these deals with $10 off $50 in home styles with code HOME10. You'll also get free $10 in Kohl's Cash to spend starting on the 18th with every $50 spent after discounts. All offers are valid through Sunday, October 17th.
Macy's and Toys R Us Unveil Geoffrey's Hot Toy List
Posted on October 6th @ 8:58 am ET in Toy Books

Macy's has teamed up with Toys R Us to release Geoffrey's Hot Toy List. This list features 75 of the hottest toys for the 2021 holiday shopping season. You can check out this page on to check out the full list and purchase nearly all of these toys right now before they sell out.

The list features toys from popular brands such as Hot Wheels, Nintendo, Razor, Marvel, Disney, Transformers, FAO Schwarz, VTech and many more. Toys R Us will also be hosting Geoffrey’s Toy Extravaganza Sweepstakes starting November 1st. Details can be found on
Order Your Black Friday @ GottaDEAL T-Shirts!
Posted on October 5th @ 10:54 am ET in Site News

While we give away many of our Black Friday t-shirts here on the site, on the forum, in our Discord and on social media, we know many of you like to guarantee yourself a shirt by purchasing them.

Therefore for a limited time we are taking orders for shirts. Check out the ordering page here and get your order in as soon as possible as some sizes will be limited and may sell out as time goes on. Shirts are just $12 ($14 for larger sizes) and include free shipping.
Amazon Launches "Black Friday-Worthy" Epic Daily Deals
Posted on October 4th @ 9:02 am ET in Hot Deals

Today Amazon officially launched their Epic Daily Deals sale which they say will offer "Black Friday-worthy" deals throughout the next several weeks, letting shoppers start their holiday shopping early. This sale will lead into Amazon's actual Black Friday sale in mid-November.

On select days throughout October and November, Amazon said brands such as Apple, KitchenAid, Hasbro, Sony, Bose and Shark will offer "limited-time offers with deeper deals on their selection of most-loved products to give Amazon customers even more ways to save."
Amazon's Holiday Gift Guides are Live!
Posted on October 4th @ 8:43 am ET in Guides & Tips

Today Amazon officially launched their holiday gift guides. These gift guides feature hundreds of gift ideas hand-picked by Amazon's expert buyers. Once again on each of the gift guide listing pages you'll find an option to filter out those gift ideas that are on sale or have an available coupon.

Check out Amazon's Home Holiday Guide for great stay-at-home gift ideas, their Electronics Gift Guide for great gifts for the gadget fan, the Fashion Gift Guide and the popular Beauty Gift Guide. These gift guides will be updated throughout the season with new ideas so check back often.
Amazon Unveils 2021 Holiday Toy List
Posted on October 4th @ 8:43 am ET in Toy Books

Today Amazon unveiled their annual list of the most wished-for holiday toys. You can check out their hand-picked Holiday Toy List (and order all of the toys) right here. New this year, the toy list has an option to filter out only the toys that are currently on sale with a deal or coupon.

You'll find top brands and favorite characters on this years list including LEGO, Barbie, Hasbro, Funko, Disney, Playskool, NERF, Nintendo, Star Wars and many more. Amazon will also be updating the list throughout the holiday season with new toys as they become available.
Sam's Club Q4 Sale Schedule Released + Holiday Guide
Posted on October 1st @ 9:16 am ET in Sale Ads

Today Sam's Club released their 31-page Holiday Guide catalog and the 5-page ad for their upcoming Fall Online Savings sale which starts October 8th and runs through October 17th.

The last page of the Holiday Guide contains Sam's Club upcoming sale schedule for the rest of the year. Sam's Club is going back to their pre-Covid sale lengths, bringing back shorter weekend sales and having their Black Friday sale start on Thanksgiving Day (online) instead of starting it a week before Black Friday as they did last year. See the full schedule in the Holiday Guide here.
Welcome to Our Coverage of Black Friday 2021
Posted on October 1st @ 9:14 am ET in Site News

We want to officially welcome everyone back for another year here on GottaDEAL covering Black Friday, holiday deals and much more. Believe it or not, this is our 18th year covering Black Friday and we couldn't have done it without our great visitors.

We're going to continue to put an even larger focus on all the online deals that are available leading up to Thanksgiving, Black Friday, Cyber Monday and beyond. We're going to help you score the best deals from the comfort of your home without having to deal with the crowds.

We cover online deals all year long over on our main site, so we're in a better position than sites that only focus on Black Friday to filter out most of the thousands of so-called deals that retailers push during this time of year and bring you only the best of the best. So visit often, sign up for our alerts and follow us on Facebook & Twitter. It's going to be a very fun couple of months!
Walmart Unveils List of Hottest Toys of 2021 Holiday Season
Posted on September 29th @ 11:13 am ET in Industry News

This morning Walmart released their annual list of "Top Rated by Kids" toys for the holiday season. Their list features dozens of toys which were tested and selected by kids - the ultimate toy experts.

The list spotlights toys based on popular characters as well as gadgets for kids, board games, outdoor toys, building block sets and screen-free indoor entertainment toys.

16 of the toys are exclusive to Walmart this year, and most are available for ordering now on with free shipping on orders of $35 or more, or free in-store or curbside pickup.
Target Announces Deal Days Sale, New Price Match Guarantee
Posted on September 29th @ 8:51 am ET in Industry News

Target put out a press release this morning with two major announcements. First, Target Deal Days is back. From October 10th through the 12th Target will have thousands of deals both online and, for the first time, at all Target stores. We'll have the ad for this sale posted very soon.

Next, Target announced a new holiday price match guarantee. It starts October 10th and runs until Christmas Eve. You can request a price adjustment on all items purchased at Target and they will continue to match competitors prices within 14 days. As always, read the fine print on this policy.
Amazon Unveils New Smart Home Devices
Posted on September 28th @ 12:14 pm ET in Industry News

Today Amazon took the wraps of a number of new devices in their smart home device lineups during a livestream presentation for invited guests. Many of these devices should be discounted during Amazon's Black Friday and Cyber Monday sales in just a couple short months.

Among these are the new Echo Show 15 wall-mounted smart display, the new Amazon Glow kid-focused video calling device and the new Amazon Smart Thermostat. These new gadgets join recently announced Amazon-built TVs, a new Fire TV stick and a much improved Kindle Paperwhite e-reader. Check out Amazon's site for all the details and to preorder several of these devices.
Join the GottaDEAL Discord Server & Chat About Black Friday
Posted on September 28th @ 12:11 pm ET in Site News

A couple years ago we set up a GottaDEAL Discord server for those of you who'd like to chat in real-time about Black Friday and anything else with other GottaDEAL visitors and forum members. You can access the server via this invite link and we hope to see many of you in the chat.

For those who are unfamiliar with Discord, it is a free text, voice and video chat service. You can access it via their apps or through a traditional web browser. Once you sign up for an account you can join the GD server using the special invite link.
Subscribe to Our Deal Season 2021 Newsletter
Posted on September 25th @ 11:23 am ET in Site News

With this year's Black Friday sales likely to be similar to last year's, we're once again combining our Black Friday newsletter with our Instant Deal Alerts into the GottaDEAL Deal Newsletter.

Already subscribed to any of these lists? Don't worry, you're good to go. If you aren't yet subscribed (or want to make sure you are), you can sign up here. We'll only be using this combined list through the end of the year as we expect (hope) to resume our normal setup in 2022.

Our Deal Newsletter will alert you when we post new ads, notify you of the latest news and rumors, and share the hottest online deals we find. We've got big plans for this newsletter this year and with an expanded Black Friday this year, we think it'll be very useful for our readers.
Amazon Unveils "Toys We Love" Holiday Toy List
Posted on September 16th @ 3:26 pm ET in Industry News

Amazon has unveiled their "Toys We Love" list for the 2021 holiday season. This list was curated by Amazon's toys & games product leads and features over 100 toys, most of which can already be ordered right now on

The list featured toys from top brands including Little Tikes, Squishmallows, Crayola, Magna-Tiles, LEGO, Barbie, Disney, Melissa & Doug, KidKraft and many others.
Amazon's Extended Holiday Return Policy Announced
Posted on September 16th @ 3:26 pm ET in Industry News

Amazon announced that they will once again extend their holiday returns policy to cover most items purchased between October 1st and December 31st. These items (from both Amazon and many of their third party sellers) can be returned through January 31, 2022.

This is the second consecutive year that Amazon has started their holiday return period on October 1st - in previous years they waited until November 1st but with supply shortages predicted and more shoppers planning to get their shopping done earlier this year, it makes a lot of sense.
Discuss Black Friday on the Forums & Win an Xbox Series X
Posted on September 8th @ 11:16 am ET in Contests

We're really proud of our Black Friday message boards on the forum. They are a great place to talk about Black Friday with others who are just as crazy about Black Friday as you are. This year with the situation again being very fluid, the forums should be especially interesting to follow along with.

Every year we see a lot of lurkers on the boards, and we want to encourage you to sign up and post by giving away a brand new Xbox Series X video game console just for talking Black Friday. See this thread for details and if you don't have a forum account, get one here.
Target Reveals Bullseye’s Top Toys List for 2021 Holiday Season
Posted on August 23rd @ 8:48 am ET in Toy Books

Target today announced their "Bullseye's Top Toys of 2021" list which features a selection of what Target's toy buyers think will be some of the most anticipated toys for the upcoming holiday shopping season. You can check out their full list on their press release here.

As always, the list contains many Target-exclusive toys including the popular new Target Monopoly board game. Target also announced that they will continue the expansion of Disney stores at Target locations. They will have over 160 of these locations by the end of the year.
Countdown: 100 Days Remaining Until Black Friday
Posted on August 18th @ 9:00 am ET in Industry News

Today marks the 100 day milestone in the countdown to Black Friday 2021, whatever that day will mean this year. There's still a lot of uncertainty when it comes to retailers' holiday plans. Aside from a few major stores announcing Thanksgiving closings, we have very little insight into their plans.

If you'd like to start discussing what Black Friday and holiday shopping might look like this year, our Black Friday message board is already open. We're discussing the Thanksgiving Day closings, all the stores that have filed for bankruptcy and how it all will affect Black Friday this year.
Hallmark Dream Book 2021 Ornament Catalog Posted
Posted on July 27th @ 11:01 am ET in Sale Ads

It's Christmas in July as we've just posted the 72-page Hallmark Dream Book 2021 Catalog. This catalog features their complete lineup of Hallmark Keepsake ornaments for you to check out.

The majority of the ornaments in the catalog are available now in Hallmark stores and on however there some which will be released in October and November. Some of the ornaments are currently only available at physical Hallmark stores as well.
When Will the First Black Friday Ad Be Posted?
Posted on July 27th @ 10:19 am ET in Guides & Tips

We know many of you anticipate the first leaked ad to be posted each year. We've compiled a chart which shows the dates we've posted ads during the past 15 years. You'll notice that aside from a few early smaller ads, the more popular ads typically start getting posted in early November.

There is some uncertainty when it comes to how the major retailers will handle Black Friday this year. Will they have one major sale or once again have multiple weekly sales? Make sure you're signed up for our free alert mailing list in case an ad gets leaked sooner than expected.
Black Friday Message Boards Are Now Open for 2021!
Posted on July 27th @ 10:19 am ET in Site News

As we do every year around this time, we have officially opened up our main Black Friday message board for this year. You can check out all the early Black Friday discussion here.

You can start discussing your predictions for this year, any Black Friday news that comes up and much more. Also be on the lookout for our first contests of the year as well. See you there!
Sign up for GottaDEAL Instant Deal Alerts to Save Big!
Posted on July 27th @ 10:19 am ET in Site News

This time of year there are many very hot deals that appear on a retailer's site and sell out within a few hours or, in many cases, just a few minutes. To help you score these deals before everyone else, we created the very popular (and totally free) GottaDEAL Instant Deal Alerts.

This is an exclusive list which will only be used to send you instant alerts about the absolute hottest deals that we find. To join tens of thousands of others getting these alerts, see this page.
Follow @GottaDEAL or @BlackFridayNews on Twitter
Posted on July 27th @ 10:19 am ET in Site News

For those of you on Twitter, we've got two options for you this year. As always, @GottaDEAL is our year-round account. We'll post great online deals along with important Black Friday updates.

You can also follow @BlackFridayNews which is an automated account that will post all Black Friday site updates and all new message board threads. All Black Friday news, all the time.
Check Out Our Guide to Saving Money on Amazon
Posted on July 27th @ 10:18 am ET in Guides & Tips

Amazon continues its run as the undisputed leader when it comes to online shopping. But while most of our visitors shop on Amazon all the time, there are some tips and tricks that you may not be aware of, so we created our guide to saving money on Amazon for you to check out.

In this guide you'll find tips such as using the right credit card, the best ways to get Amazon Prime, where to find major discounts on Amazon orders, how to navigate all of Amazon's deals and much more. With Black Friday right around the corner, we hope you'll find this guide useful.
Black Friday Shortcut URLs Available Again This Year
Posted on July 27th @ 10:18 am ET in Site News

Just a reminder that the shortcut web addresses we've had in the past are working once again this year to save you some time:

BlackFriday.GD will take you directly to this Black Friday site. will take you to the message boards.