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Walmart BF Event #1
    (11/4 to 11/8)
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Amazon Holiday Dash
    (10/15 to 11/20)
Target Weekly Sale
    (10/25 to 10/31)
Sam's Instant Savings
    (10/28 to 11/29)
Sam's November Sale
    (11/7 to 11/15)
Costco November Sale
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Target Holiday Toy Catalog Posted
Posted on October 24th @ 9:29 pm ET in Toy Books

We've just posted the 88-page Target Holiday Toy Catalog. Check it out here. The deals and offers in this catalog begin tomorrow, October 25th and are available through November 21st. Target currently offers free shipping on most orders of $35 or more, or free pickup on most items.

Special offers in this year's book include a 25% off Target Circle discount for any one toy or kids' book starting on October 25th and valid through November 21st, both in stores and online. Target is also offering a free $5 gift card with a $15 or larger purchase of kids books.
Walmart Holiday Toy Catalog Posted
Posted on October 24th @ 11:20 am ET in Toy Books

We've just added Walmart's new 56-page "America's Best Toy Shop" toy catalog to the site. The prices and offers in this catalog are valid starting today and will be available until December 14th.

The catalog features a section of toys top rated by Walmart's team of true toy experts: kids. There are also quite a few Walmart-exclusive toys as well as toys part of Walmart's online-only selection.

There are many toys in the catalog with Walmart's Rollback sale prices, many of which are available right now on Walmart currently offers free shipping on most orders of $35 or more, or you can choose free in-store pickup and get your order at your local Walmart.
Target Announces Shopping Reservations & More
Posted on October 22nd @ 10:42 am ET in Industry News

Target issued a press release this morning featuring more ways to make your Target holiday shopping safer and easier. The most interesting of these was new shopping reservations. You can visit to see if there is a line outside your store and if so, reserve a spot.

It remains to be seen how these reservations will actually work and be enforced as Black Friday gets closer. Target also announced they are doubling the number of Drive Up pickup parking spots as well as letting you use contact-free payment through the Target app at self-checkout stations.
Sam's Club Black Friday & November Sale Ads Posted
Posted on October 20th @ 4:52 pm ET in Black Friday Ads

We've got 3 new ads from Sam's Club for you to check out. These ads were contained in Sam's Club's new "Big Holiday Savings Book" which we have scanned and posted for you to check out.

Perhaps the biggest of the three is the new 8-page Thanks-Savings sale ad. This is essentially Sam's Club's Black Friday ad for this year. The sale runs from November 20th through the 29th.

Next, take a look at the 8-page ad for their November Savings Week, a sale that runs from November 7th through the 15th. You may remember they had a similar sale earlier this month.

Finally, we have Sam's Club's 25-page Instant Savings month-long catalog which starts October 28th and runs until November 29th. This is the type of ad they have many times during the year.
Walmart Black Friday Weeks 1 & 2 Sale Ads Posted
Posted on October 19th @ 10:19 am ET in Black Friday Ads

Big news this morning as we've just posted the sale ads for Walmart's first two Black Friday sale events. If you remember, Walmart announced that they will have 3 separate events this year.

First, view the 8-page ad for Walmart's Black Friday Event #1. This sale starts online on Wednesday, November 4th and in-stores on Saturday, November 7th.

Next, view the 16-page ad for Walmart's Black Friday Event #2. This sale starts online on Wednesday, November 11th and in-stores on Saturday, November 14th.
GameStop Releases Gift Guide, Announces Thanksgiving Closure
Posted on October 19th @ 10:19 am ET in Industry News

GameStop put out a press release this morning with several updates. First, they released their 2020 Holiday Gift Guide. We've added this 60-page catalog to the site and you can check it out here.

Next, GameStop announced that all of their U.S. stores will be closed on Thanksgiving Day, joining many other retailers. GameStop also says that they will reveal Black Friday deals soon but says that they'll have more pre-Black Friday sale events than ever to give shoppers a head start.
Amazon "Joy Delivered" Holiday Toy Catalog Posted
Posted on October 17th @ 1:41 pm ET in Toy Books

For the third consecutive year, Amazon has released a printed toy catalog and we've just added it to the site. Browse the 92-page Amazon Holiday Toy Catalog.

Note that there are no prices in the catalog. Due to Amazon's always-fluctuating prices they advise you to visit the special Toy Wish List section of to see current price.

Stay tuned for more toy catalogs, holiday books, leaked Black Friday ads and more.
Dell Home & Business Black Friday Sale Ads Posted
Posted on October 15th @ 9:00 am ET in Black Friday Ads

We've got both of Dell's Black Friday ads for you to check out. First, view the 32-page Dell Home Black Friday ad for this year. Then be sure to check out the 12-page Dell Business Black Friday ad.

As always with Dell's Black Friday sales, you have to pay close attention to the starting days and times for each deal as they vary widely. Many of the deals in both of these ads start November 16.

The ads also feature doorbuster deals with various starting times on Thanksgiving & Black Friday.
Amazon Holiday Dash Pre-Black Friday Sale is Live!
Posted on October 15th @ 8:18 am ET in Hot Deals

Amazon has started their Holiday Dash pre-Black Friday sale which will run for several weeks leading up to their Black Friday Week sale which typically starts about a week before Black Friday. Amazon also continues to update their Holiday Gift Guides and Holiday Toy List with new items.

In this sale you'll find thousands of new deals throughout the site, limited time Lightning Deals and more with new deals being added daily. Free shipping on most deals with Prime. Don't have Prime? Get a free 30-day trial, otherwise get free shipping on most orders of $25 or more.
Walmart Announces "Black Friday Deals for Days"
Posted on October 14th @ 8:06 am ET in Industry News

Walmart officially announced their Black Friday plans this morning and it's definitely unlike anything we've seen before. Walmart will spread out its Black Friday sale this year from one single day to three events. Each event will begin online at and continue in stores a few days later.

Event #1 begins online on November 4th and starts in stores on November 7th. Event #2 starts November 11th online before moving to stores on the 14th. And Event #3 starts online on the 25th (day before Thanksgiving) before starting in stores on Black Friday, November 27th.

The online sales will start at 7pm EST and will have new deals added at midnight EST on the same day as the in-store sales start. We're expecting to have the sale ads for these sales posted soon, so keep checking back often to see when the deals get revealed.
Sam's Club Unveils Calendar of Upcoming Sales
Posted on October 9th @ 10:30 am ET in Industry News

Sam's Club has announced the schedule for their upcoming sales in November and December. They also announced that they will be sending out savings books in October and November showing the deals in all the sales for the following month, so we should have the November book shortly.

The big sales start November 7th with their 9-day November Savings Event. Then, November 20th through the 29th brings "10 Days of Thanks-Savings" which replaces their normal Black Friday sale. Sam's Club will also have a Cyber Monday sale and a 9-day December Savings Event.
Kohl's 30% off, Kohl's Cash & Free Shipping for Cardholders
Posted on October 9th @ 8:45 am ET in Hot Deals

There's another big sale today at Kohl’s! Through October 18th, Kohl's Charge cardholders can use coupon code GOLDEN30 to save an extra 30% (some brand and category exclusions apply) and code OCTMVCFREE for free shipping with no minimum purchase required.

Non-cardholders can save 15% on your order with coupon code YOUSAVE. Everyone also get free $10 in Kohl's Cash with every $50 spent after discounts. Be sure to check out the Kohl's Home Sale taking place through the 18th as well as the Kohl's Clearance section for up to 80% off.
Blain's Farm & Fleet Toyland Toy Catalog Posted
Posted on October 8th @ 7:10 am ET in Toy Books

As promised, we have posted this year's 28-page Blain's Farm & Fleet Toyland toy catalog on the site. You can check out the sale here and Farm & Fleet also has it on

Farm & Fleet's Toyland sale starts in a little over a week from now on Saturday, October 17th and will run for just 2 weeks until November 1st. Many of the deals in the sale will also be available online. Look for more toy catalogs from retailers such as Walmart, Target and Amazon very soon.
Target Unveils List of Bullseye’s Top Toys of 2020
Posted on October 8th @ 7:10 am ET in Toy Books

Target unveiled their list of the top 50 toys for the 2020 holiday season on their A Bullseye View corporate blog this morning. They say this is their largest top toys list ever. Target also notes that they have partnered with FAO Schwarz for some exclusive toys which you can read about here.

Target is also donating $2 for every one of their Top Toys purchased to Toys for Tots, up to a $1 million donation. This year's list features in-demand toys from brands such as L.O.L. Surprise, Paw Patrol, Disney, Barbie, LEGO, Hot Wheels, NERF and many more. Check out the list here.
Amazon's Holiday Gift Guides are Live with New Deal Filtering
Posted on October 5th @ 3:35 pm ET in Guides & Tips

Today Amazon officially launched their holiday gift guides. These gift guides feature hundreds of gift ideas hand-picked by Amazon's expert buyers. New this year, on each of the gift guide listing pages you'll find an option to filter out those gift ideas that are on sale or have an available coupon.

Check out Amazon's Home Holiday Guide for great stay-at-home gift ideas, their Electronics Gift Guide for great gifts for the gadget fan, the Fashion Gift Guide and the new Beauty Gift Guide. These gift guides will be updated throughout the season with new ideas so check back often.
Amazon Unveils 2020 Holiday Toy List
Posted on October 5th @ 8:38 am ET in Toy Books

Today Amazon unveiled their annual list of the most wished-for holiday toys. You can check out their hand-picked Holiday Toy List (and order most of the toys) right here. New this year, the toy list has an option to filter out only the toys that are currently on sale with a deal or coupon.

You'll find top brands and favorite characters on this years list including LEGO, Barbie, Cry Babies, L.O.L. Surprise, Disney, Playskool, NERF, Nintendo, Star Wars and many more. Amazon will also be updating the list throughout the holiday season with new toys as they become available.
Subscribe to Our Deal Season 2020 Newsletter
Posted on October 2nd @ 5:38 pm ET in Site News

Due to the unique circumstances this year, we're temporarily combining our traditional Black Friday newsletter with our Instant Deal Alerts newsletter into the GottaDEAL Deal Newsletter.

Already subscribed to either of these lists? Don't worry, you're good to go. If you aren't yet subscribed (or want to make sure you are), you can sign up here. We'll only be using this combined list through the end of the year as we expect (hope) to resume our normal setup in 2021.

Our Deal Newsletter will alert you when we post new ads, notify you of the latest news and rumors, and share the hottest online deals we find. We've got big plans for this newsletter this year and with an expanded Black Friday this year, we think it'll be very useful for our readers.
Fleet Farm Toyland 2020 Holiday Toy Catalog Posted
Posted on October 2nd @ 9:07 am ET in Toy Books

We've just posted the 51-page Fleet Farm Toyland toy catalog on the site. You can check it out here. The sale starts Saturday, October 10th and will run until early November. The ad features several in-store only doorbusters available for three days from October 10th through the 12th.

We're also expecting the Blain's Farm & Fleet Toyland catalog to be posted any day now. Their sale typically starts within a week of their competitor's sale, so be on the lookout for that catalog.
Target Announces Deal Days, Black Friday Plans & More
Posted on September 29th @ 8:46 am ET in Industry News

Target made several big announcements this morning. First, in a clear effort to compete with Prime Day, Target will bring back their Deal Days sale on October 13th and 14th. They will have more than double the number of deals as last year with early access starting on October 5th.

Next, Target says they will offer their Black Friday deals during the entire month of November and will advertise those specific deals in store and online so you'll know which are the "best of the best". They will also have digital deals every day beginning on November 1st.

Finally, if you purchase one of Target's Black Friday deals and it goes cheaper at any point before Christmas Eve, Target will let you get a price adjustment even beyond their normal 14-day period.
Amazon Officially Announces Prime Day for October 13th & 14th
Posted on September 28th @ 1:00 am ET in Industry News

After months of delays and rumored dates, Amazon today officially announced that their annual Prime Day sale will take place over 48 hours on October 13th and 14th. Amazon issued a press release this morning with some early previews of the deals that will be available.

Amazon will make it easy to identify Prime Day deals across the site with special Prime Day badges on products that are on sale. Their soon-to-be-released holiday gift guides will also let you filter for gift ideas that are also on sale for Prime Day. More on those gift guides in the coming days.

Amazon says they'll have over a million deals across and all their international sites. Score $10 credits to use on Prime Day by spending $10 or more at a physical Whole Foods store and/or spending $10 on small businesses on Amazon via their new Support Small promotion.
Amazon Unveils New Echo, Fire TV, Ring & eero Smart Devices
Posted on September 24th @ 1:34 pm ET in Industry News

Today Amazon took the wraps of a significant number of new devices in their Echo, Fire TV, Ring and eero lineups during a livestream presentation for invited guests. Many of these devices should be discounted during Amazon's Prime Day sale next month as well as during Black Friday season.

Among these are the new Fire TV stick with Dolby Atmos for $39.99, a new spherical Echo Dot for $49.99, an Echo Show 10 with a bunch of new capabilities for $249.99, new eero 6 WiFi router systems starting at $129.99, a Ring Car Alarm for $59.99, a crazy new Ring Always Home Cam drone camera for $249.99 and much more. Check out Amazon's site for all the details.
Walmart Announces Initial Holiday Plans
Posted on September 23rd @ 8:54 am ET in Industry News

Walmart issued a press release this morning with preliminary details of how they intend to run their operations during this year's holiday shopping season. As for Black Friday, Walmart is promising an "all-new Black Friday experience" with deals spread out over a longer period of time.

Walmart also says more of their deals will be available online. We'll have to see whether that is actually the case. In previous years Walmart's best Black Friday deals tended to be in-store only or sell out in seconds online. Walmart also says they will be increasing hiring and increasing inventory of popular products such as electronics, toys and stay-at-home type gift ideas.
New Survey Shows Most Plan to Sit Out Black Friday
Posted on September 19th @ 10:43 am ET in Industry News

Morning Consult surveyed over 2,000 adults about their concerns and expectations for Black Friday and the holiday shopping season and the results show that the coronavirus pandemic has accelerated various trends regarding Black Friday's overall importance to shoppers.

According to their survey, 52% plan to sit Black Friday out entirely this year and only 12% expect to shop in physical stores on that day. 70% of the survey respondents said they have concerns about being too close to people in stores and others not taking the virus seriously when shopping.

The survey predictably shows that online shopping will be huge this year as many who have typically been leery of shopping online even plan to do so more this year. To check out the entire article and all the very insightful survey results, see this article on Morning Consult's web site.
Macy's Announces They Will Be Closed on Thanksgiving
Posted on September 14th @ 3:09 pm ET in Industry News

Macy's announced today that their physical stores will be closed on Thanksgiving Day this year, joining the likes of Walmart, Target, Kohl's and others. Last year Macy's was open from 5pm Thanksgiving Day until 2am on Friday morning before reopening later Friday morning.

As with the other stores that have made similar announcement, Macy's says that they will be "unveiling our biggest holiday deals with some of the best brands, earlier than ever". Macy's traditionally started their Black Friday sale online on Tuesday or Wednesday of Black Friday week.
The New Normal: Home Depot ''Cancels'' Black Friday
Posted on September 9th @ 6:42 pm ET in Industry News

Today Home Depot announced some details regarding their plans to "reinvent" Black Friday this year. As we have expected all major retailers to do, Home Depot says that in the interest of reducing crowds on any one day they will not have a huge one-day sale for Black Friday this year.

Their announcement states that for the first time ever, their Black Friday prices will be available starting in early November and lasting through December. We expect similar moves from nearly every major retailer as Black Friday this year is expanded into several months of deals.

While other major retailers such as Walmart, Kohl's and Target announced that they would be closed on Thanksgiving Day, Home Depot is the first major store to officially confirm that there won't be a traditional one- or two-day Black Friday sale this year due to the coronavirus situation.
Discuss Black Friday on the Forums & Win Great Prizes
Posted on September 8th @ 9:00 am ET in Contests

We're really proud of our Black Friday message boards on the forum. They are a great place to talk about Black Friday with others who are just as crazy about Black Friday as you are. This year with the situation being very fluid, the forums should be especially interesting to follow along with.

Every year we see a lot of lurkers on the boards, and we want to encourage you to sign up and post by giving away a $200 gift card and hundreds of dollars in additional prizes just for talking Black Friday. See this thread for details and if you don't have a forum account, get one here.

We're also giving away new mystery t-shirt prize packs on the forum and on our social media this year, so check out the forum to get more info and enter the contests to win these prize packs.
Kohl's Rolls Out New Kohl's Rewards Loyalty Program
Posted on September 8th @ 8:55 am ET in Industry News

Kohl's announced that their revamped loyalty program, Kohl's Rewards, is now launching nationwide. Under the new program, customers will earn 5% in Kohl's Rewards on every purchase, every day. On the first day of the month, Kohl's Rewards balances will be converted to Kohl's Cash in $5 increments. Those Kohl's Cash rewards will be valid for 30 days.

Kohl's will continue their normal Kohl's Cash earning events as well. Existing Yes2You members will automatically be transitioned into the new Kohl's Rewards program. Unfortunately Kohl's eliminated some of the better perks they had tested such as double rewards for Kohl's Charge cardholders, free shipping on all orders for cardholders and Black Friday early access for MVC members
Walmart Unveils List of Hottest Toys of 2020 Holiday Season
Posted on September 3rd @ 8:04 am ET in Toy Books

This morning Walmart released their annual list of "Top Rated by Kids" toys for the holiday season. Their list features 36 toys which were tested and selected by kids - the ultimate toy experts.

The list spotlights toys based on popular characters as well as gadgets for kids, surprise "blind pack" style toys, outdoor toys and screen-free indoor entertainment toys.

Several of the toys are exclusive to Walmart this year, and most are available for ordering now on with free shipping on orders of $35 or more, or free in-store or curbside pickup.
Welcome Former Visitors
Posted on September 1st @ 2:31 pm ET in Site News

Back in 2004 when we started covering Black Friday here on GottaDEAL, there were really only two sites dedicated to posting Black Friday ads and news: GottaDEAL and We remained competitors over the past 16 years as Black Friday exploded in popularity online.

Today BFAds notified their visitors via email that they have ceased operations. This was expected as they went dark following last year's Black Friday. BFAds was owned by Rakuten, a massive international corporation that apparently had no use for a Black Friday site in their portfolio.

So we'd like to officially welcome former BFAds visitors to GottaDEAL and we hope you'll make us your new home for Black Friday and beyond. We'll continue to post Black Friday ads (assuming there are some this year) along with all the latest news, rumors, deals and more.

We recommend you sign up for our Black Friday alert emails if you aren't already getting them so that you don't miss anything important during Black Friday season. We also have an active forum where you can discuss Black Friday and much more, as well as our Discord server for chat. Our main GottaDEAL site is also open all year with hundreds of hand-picked deals posted every week.
Walmart Introduces Walmart+ Membership Program
Posted on September 1st @ 8:43 am ET in Industry News

Walmart today officially announced their new membership program, Walmart+. This program, which will be available starting September 15th and cost $98 per year or $12.95 per month, has been heavily rumored for months. The company will offer a free 15-day trial as well.

Among the benefits of Walmart+ will be unlimited free delivery on over 160,000 items including groceries, tech, toys and more. Members will also be able to use Scan & Go in Walmart stores to bypass checkout, similar to the existing Sam's Club app. See full details here.