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Black Friday Countdown: 6 Months Until Black Friday 2020
Posted on May 27th @ 4:36 pm ET in Industry News

We are officially half-way to Black Friday 2020. Today marks the 6 month point in the countdown towards the big day. At this point there's a good chance that Black Friday will look dramatically different this year. We could see more of a focus on online sales and smaller crowds in stores.

Rest assured, regardless of what happens we'll be here to cover all the deals whether they are in store or online. We'll also have coverage of Prime Day which has been delayed until September. If you want to chat about Black Friday and how it might look this year, you can join us on the forum.
Black Friday & Thanksgiving Ring Up Record Online Sales
Posted on December 3rd @ 12:53 am ET in Industry News

Online shoppers continued to drive record sales on Thanksgiving and Black Friday this year with equally impressive increases experienced on Cyber Monday. According to Adobe Analytics, online sales on Thanksgiving Day rose to $4.2 billion, easily beating last year's record of $2.7 billion.

The big numbers continued on Black Friday with online shoppers spending $7.4 billion, a $1.2 billion increase. Adobe said it expects Cyber Monday online sales to increase around 19% to $9.2 billion. For the entire holiday season, Adobe is anticipating shoppers will spend $143.7 billion online.
Cyber Monday & Cyber Week Plans for Major Retailers Unveiled
Posted on November 28th @ 3:37 pm ET in Industry News

Several major retailers have announced their Cyber Monday or Cyber Week plans for this week:
  • Walmart announced their Cyber Monday sales will go online on Sunday night at midnight EST (9pm PST). They'll have "thousands of deals and hundreds of exclusive products."
  • Kohl's starts their Cyber Sale on Saturday. According to this page on Kohl's site that we discovered, you'll still earn an amazing $15 in Kohl's Cash on Cyber Monday.
  • Amazon starts their Cyber Monday Deals Week on Saturday with many new deals of the day along with more lightning deals, plus they'll continue to match other stores' deals.
  • Target announced that they'll begin their Cyber sale on Sunday. On Monday they usually offer a 15% off sitewide discount however they have yet to announce this for this year.
As always, we'll be covering all the Cyber Week sales on GottaDEAL so check back often!
Black Friday Sales from L.L. Bean, JoAnn & Old Navy Now Online!
Posted on November 28th @ 12:23 am ET in Industry News

Another day, another set of online Black Friday sales that have gone live. Here are our picks:
  • L.L. Bean is offering an extra 20% off everything sitewide (including on sale and clearance deals) with coupon code THANKS20 as well as free shipping on orders of $50 or more.
  • JoAnn Stores is offering Black Friday doorbusters through the weekend plus flat rate $2.99 shipping or free in-store pickup. New offers each day of the sale too!
  • Old Navy has a big 50% discount on nearly everything on their site. Free shipping on orders of $50 or more and free $10 in Super Cash on every $25 spent during the sale.  
Check out our updated Online Black Friday Tracker for all the online Black Friday sale info.
Amazon Releases Black Friday Sale Details & List of Deals
Posted on November 18th @ 4:40 pm ET in Industry News

This morning Amazon put out a press release with details about their Black Friday Deals Week sale which kicks off Thursday night at midnight PST. The sale will run through Black Friday

The press release gives details about many of the deals Amazon will have including deals on Amazon's line of devices, electronics, home, toys, fashion, gaming and much more. As always, Prime members will get free shipping on most orders and early access to Lightning Deals.

As always we'll be covering Amazon's sale all week long and will be posting the best deals we find on the site as well as sending them to our Instant Deal Alert subscribers.
Walmart Black Friday Store Maps Now Available
Posted on November 16th @ 12:49 pm ET in Industry News

Walmart has posted store maps for their Black Friday sale. To view the maps, go to this dedicated store map page and make sure the correct store(s) you plan to shop is/are selected.

The maps will let you know where the hottest items will be located on Thanksgiving night as well as locations for the coffee and refreshment tables and restrooms. If you'd like a refresher on the deals Walmart will be offering for Black Friday, check out their ad here. Holiday Toy Catalog Posted
Posted on November 6th @ 9:47 am ET in Industry News

For the second consecutive year, Amazon has released a printed toy catalog and we've just added it to the site. Browse the 92-page Amazon Holiday Toy Catalog.

Note that there are no prices in the catalog. Due to Amazon's always-fluctuating prices they advise you to visit the special Toy Wish List section of to see current price.

Stay tuned for more toy catalogs, holiday books, leaked Black Friday ads and more.
Veterans & Active Military: Get a Year of Amazon Prime for $79
Posted on November 6th @ 9:47 am ET in Industry News

In honor of Veteran's Day, now through November 11th all U.S. active duty military, National Guard, Reserve personnel and veterans, both new and existing Prime members, can sign up for a year of Prime for $79. That's a $40 savings on the regular price of $119.

To learn more or sign up, see this page. With a Prime membership, you can enjoy many benefits including free one-day delivery with no minimum purchase on more than ten million items.
Amazon Launches Holiday Home Gift Guide
Posted on November 2nd @ 12:00 am ET in Industry News

Amazon has just released their 2019 Holiday Home Gift Guide for you to check out and hopefully get some ideas for gifts to give this year. This guide contains both home gift ideas as well as ideas for items that you can use to ready your own home for the holidays.

This year's guide is divided into many categories to make browsing easier. Categories include stocking stuffers, smart home, practical gifts, workplace & office, pets, health & beauty and much more. New this year are some influencer-inspired gift picks. View the guide here.
Amazon Launches Holiday Electronics Gift Guide
Posted on November 1st @ 11:23 am ET in Industry News

Amazon has unveiled their popular Holiday Electronics Gift Guide with hundreds of gift ideas available for ordering on Amazon.This guide was put together by Amazon's product buyers.

This year’s gift guide is divided into 12 categories for you to browse including new & noteworthy, photography, beauty and personal care tech, smart home, gaming, home entertainment, audio & musical instruments, tech on the go and a selection of gift ideas for under $100.
Target Unveils Holiday Plans Including Free Shipping
Posted on October 23rd @ 4:21 pm ET in Industry News

Target just put out a press release announcing details of their holiday plans. Once again Target will be offering free shipping on all purchases with no minimum purchase or membership required. This promotion will begin November 1st and run through December 21st.

Target also announced that members of their Target Circle rewards club (free to join) will get early access to select Black Friday doorbusters as well as special Kids Daily Deals starting on November 1st. Check out the full details of Target's holiday plans in the press release here.
Walmart Announces Holiday Plans Including Early Deals Drop
Posted on October 23rd @ 4:04 pm ET in Industry News

Walmart today announced several holiday initiatives in a press release that you can read here. Among them is their first pre-Black Friday sale: Walmart's new Early Deals Drop starts this Friday at midnight ET and will feature many online-only deals on tech, home, sporting goods and more.

Walmart also is releasing their seasonal toy catalog on November 1st via the Walmart app. It is unclear if there will be a companion printed edition, but if there is we'll likely have it sooner than that. Walmart is also pushing their free next day delivery for most orders of $35 or more.
JCPenney Unwraps ''Top 20 Toys'' List for the Holiday Season
Posted on October 23rd @ 11:09 am ET in Industry News

JCPenney today unveiled their Top 20 Toys for the 2019 holiday season. As they did last year, JCPenney will again be sending out their own toy catalog this year, complete with a sticker sheet for kids to mark the items they are hoping to receive and a letter to send to Santa.

Among the toys on the list are the Disney Collection Buzz Lightyear Talking Action Figure, the Disney Collection Frozen 2 Arendelle Castle, the NERF Fortnite AR-L Elite Dart Blaster and many others. See the full list and more details on JCPenney's plans here.
Best Buy Brings Back Free Sitewide Shipping on Everything
Posted on October 22nd @ 8:49 am ET in Industry News

As we expected, Best Buy has brought back their popular free shipping promotion for the holidays. From now through Christmas, you'll get free shipping on everything on with no minimum purchase required. New this year, most items will include free next-day delivery

This free shipping is especially useful during their various My Best Buy Early Access sales which will take place in a few weeks and give you advance access to some of their Black Friday deals.

Best Buy's eBay store also has free shipping on thousands of items. A perk of ordering through their eBay store is that you'll also earn at least 1% back in eBay Bucks to use on a future purchase.
Introducing Toys R Us Experiences, Powered by Target
Posted on October 8th @ 9:05 am ET in Industry News

Target today announced a partnership with the relaunched Toys R Us brand. re-opened today and features articles and videos about the hottest toys. Instead of purchasing these toys directly from Toys R Us, each toy page will link to the toy on

When Toys R Us opens their new "experiential retail stores" this fall in select areas, shoppers will be able to order toys that will be fulfilled through Target if the item is not in stock in the physical store. You'll earn Target Circle and REDcard perks through these Toys R Us purchases as well.
Amazon Announces New Lineup of Alexa Compatible Gadgets
Posted on September 25th @ 3:28 pm ET in Industry News

Amazon held a special event today to announce a huge group of new Alexa-compatible speakers, smart home devices and more. You can check out all of the newly announced items here.

Among the most interesting are the Echo Studio, a high end smart speaker, the Echo Buds which are Amazon's answer to AirPods and Echo Frames which are eyeglasses with Alexa built-in. Amazon also announced a new Echo Dot with built-in clock and a new Alexa-compatible smart oven.

This news is relevant to Black Friday because you can pretty much guarantee that these devices will be on sale in November and will end up some of Amazon's top selling items that month.
Target Reveals Bullseye’s Top Toys List for 2019 Holiday Season
Posted on September 3rd @ 10:04 am ET in Industry News

Target today announced their "Bullseye's Top Toys of 2019" list which features a selection of what Target's toy buyers think will be some of the most anticipated toys for the upcoming holiday shopping season. You can check out their full list on their press release here.

Target also announced that they will continue the expansion of their toy selection with more than 10,000 toys in store and online this year as they continue to try and fill the void left when Toys R Us closed all of their US stores. We'll have more holiday toy lists in the coming weeks.
Countdown: Just 100 Days Remaining Until Black Friday!
Posted on August 21st @ 9:00 am ET in Industry News

Today marks the 100 day milestone in the countdown to Black Friday 2019. Just a reminder that if you'd like to start discussing the sales and rumors, our Black Friday forum is already open!

As we do every year, we will soon be posting our official Black Friday predictions for 2019 where we'll speculate on the hot items and the prices they'll be offered at so look for that soon as well.