Posted on September 19th @ 10:43 am ET in Industry News
Morning Consult surveyed over 2,000 adults about their concerns and expectations for Black Friday and the holiday shopping season and the results show that the coronavirus pandemic has accelerated various trends regarding Black Friday's overall importance to shoppers.
According to their survey, 52% plan to sit Black Friday out entirely this year and only 12% expect to shop in physical stores on that day. 70% of the survey respondents said they have concerns about being too close to people in stores and others not taking the virus seriously when shopping.
The survey predictably shows that online shopping will be huge this year as many who have typically been leery of shopping online even plan to do so more this year. To check out the entire article and all the very insightful survey results, see this article on Morning Consult's web site.
Posted on September 14th @ 3:09 pm ET in Industry News
Macy's announced today that their physical stores will be closed on Thanksgiving Day this year, joining the likes of Walmart, Target, Kohl's and others. Last year Macy's was open from 5pm Thanksgiving Day until 2am on Friday morning before reopening later Friday morning.
As with the other stores that have made similar announcement, Macy's says that they will be "unveiling our biggest holiday deals with some of the best brands, earlier than ever". Macy's traditionally started their Black Friday sale online on Tuesday or Wednesday of Black Friday week.
Posted on September 9th @ 6:42 pm ET in Industry News
Today Home Depot announced some details regarding their plans to "reinvent" Black Friday this year. As we have expected all major retailers to do, Home Depot says that in the interest of reducing crowds on any one day they will not have a huge one-day sale for Black Friday this year.
Their announcement states that for the first time ever, their Black Friday prices will be available starting in early November and lasting through December. We expect similar moves from nearly every major retailer as Black Friday this year is expanded into several months of deals.
While other major retailers such as Walmart, Kohl's and Target announced that they would be closed on Thanksgiving Day, Home Depot is the first major store to officially confirm that there won't be a traditional one- or two-day Black Friday sale this year due to the coronavirus situation.
Posted on September 8th @ 8:55 am ET in Industry News
Kohl's announced that their revamped loyalty program, Kohl's Rewards, is now launching nationwide. Under the new program, customers will earn 5% in Kohl's Rewards on every purchase, every day. On the first day of the month, Kohl's Rewards balances will be converted to Kohl's Cash in $5 increments. Those Kohl's Cash rewards will be valid for 30 days.
Kohl's will continue their normal Kohl's Cash earning events as well. Existing Yes2You members will automatically be transitioned into the new Kohl's Rewards program. Unfortunately Kohl's eliminated some of the better perks they had tested such as double rewards for Kohl's Charge cardholders, free shipping on all orders for cardholders and Black Friday early access for MVC members
Posted on September 1st @ 8:43 am ET in Industry News
Walmart today officially announced their new membership program, Walmart+. This program, which will be available starting September 15th and cost $98 per year or $12.95 per month, has been heavily rumored for months. The company will offer a free 15-day trial as well.
Among the benefits of Walmart+ will be unlimited free delivery on over 160,000 items including groceries, tech, toys and more. Members will also be able to use Scan & Go in Walmart stores to bypass checkout, similar to the existing Sam's Club app. See full details here.
Posted on August 19th @ 9:00 am ET in Industry News
Today marks the 100 day milestone in the countdown to Black Friday 2020, whatever that day will mean this year. There's still a lot of uncertainty when it comes to retailers' holiday plans. Aside from a few major stores announcing Thanksgiving closings, we have very little insight into their plans.
If you'd like to start discussing what Black Friday and holiday shopping might look like this year, our Black Friday message board is already open. We're discussing the Thanksgiving Day closings, all the stores that have filed for bankruptcy and how it all will affect Black Friday this year.
Posted on July 29th @ 12:25 pm ET in Industry News
Kohl's today announced that they will close their stores on Thanksgiving Day this year. They join Walmart, Best Buy, Target and others in making similar announcements. Kohl's has recently added convenient options such as curbside pickup to give shoppers more options.
Michelle Gass, Kohl's CEO, stated that Kohl's is "adapting our plans in response to changing customer expectations and behaviors". She also went on to say that she expects shoppers to start their holiday shopping much earlier this year.
Posted on July 29th @ 10:05 am ET in Industry News
Another day, another big announcement about a Thanksgiving closure. Today, it is Best Buy that announced that they will join Walmart, Target and others in closing on Thanksgiving this year.
Their announcement mentions that Best Buy will "start offering some of the hottest deals of the season earlier than ever" this year, a trend that we are seeing from other retailers.
So it's looking like we're going to have around 3 months worth of deals this year starting in October instead of one big week. But don't worry - we'll be covering all the sales and deals right here!
Posted on July 27th @ 8:15 am ET in Industry News
This morning Target announced via their A Bullseye View corporate blog that they will join Walmart in closing on Thanksgiving Day this year. This should not come as a surprise as we expect most retailers to make similar announcements over the coming weeks and months.
The article also states something we've been predicting - Target (and most other stores) will try to stretch out their sales and deals for the entire 4th quarter, starting in October and going right until the holidays rather than focus on Black Friday week. Notice that the term "Black Friday" doesn't appear anywhere in Target or Walmart's announcements. Stay tuned for more news.
Posted on July 21st @ 2:35 pm ET in Industry News
The big news today is that Walmart announced that their stores will be closed on Thanksgiving Day this year. While Walmart framed this decision as a reward for their employees who have been essential to many American's lives this year, it is likely part of a bigger shift in Black Friday plans.
We expect most other retailers to follow Walmart and also announce that they will close on Thanksgiving. But we don't think this will be any more than a one-year exception due to the coronavirus pandemic. We expect Thursday sales in physical stores to resume next year.
Walmart's announcement does lead to questions about what Black Friday will look like this year. Will it be business as usual? Will there be no big sales? Will retailers expand their sale to a full week or longer to spread out shoppers? We examine the possibilities in this new article.
Posted on July 20th @ 1:57 pm ET in Industry News
Earlier this month it was reported that Amazon has once again postponed their popular Prime Day sale until the first week of October. According to CNBC, Amazon gave some of their third-party sellers a tentative date of October 5th for this year's Prime Day sale.
There were reports several months ago that Amazon had first delayed the sale until August, however conditions have required Amazon to postpone the sale again. The new date places the sale during the first week of the important 4th quarter for the nation's leading online retailer.
We're expecting an all-out blitz of sales during the entire 4th quarter as retailers try to make up some of the losses sustained over the spring and summer. We're expecting a big increase in the number of pre-Black Friday sales as well as better quality of deals before and after Black Friday.
Posted on May 27th @ 4:36 pm ET in Industry News
We are officially half-way to Black Friday 2020. Today marks the 6 month point in the countdown towards the big day. At this point there's a good chance that Black Friday will look dramatically different this year. We could see more of a focus on online sales and smaller crowds in stores.
Rest assured, regardless of what happens we'll be here to cover all the deals whether they are in store or online. We'll also have coverage of Prime Day which has been delayed until October. If you want to chat about Black Friday and how it might look this year, you can join us on the forum.