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Walmart Reveals Black Friday Week Deals
Posted on November 17th @ 4:47 pm ET in Industry News

Walmart has added a new page on their site with the deals that will make up their final weekly Black Friday sale that starts next Monday. This is their actual Black Friday week sale. You can check it out on here or we have screenshots available here on our site.

There are some nice deals on electronics including smartphones and TVs, video games, toys, home items, kitchen gear, clothing & accessories, lawn & garden and much more. These deals will go live for Walmart+ members today (Monday) at noon EST and for non-members at 7pm EST.
Apple Announces Black Friday Promotions
Posted on November 17th @ 9:31 am ET in Industry News

Apple has announced their annual 4-day Black Friday & Cyber Monday promotions. This year's Apple Shopping Event takes place starting on Black Friday, November 25th, and runs through Cyber Monday, November 28th. The deals this year once again focus on gift card offers.

Get a $50 gift card when you buy an iPhone 12, 13, 13 mini or SE. Get up to a $75 gift card with the purchase of select AirPods. Get a free $50 gift card with an Apple Watch SE. Buy an iPad Air, iPad or iPad mini and get up to a $50 gift card. See Apple's page for the full list of offers.
Amazon Announces Black Friday Sale Plans
Posted on November 14th @ 9:36 am ET in Industry News

This morning Amazon announced they'd have "millions of deals at a variety of price points" for its Black Friday sale this year. As they did last year, Amazon is focusing on the 48-hour period inclusive of Thanksgiving Day and Black Friday rather than a week-long sale as they've done in the past.

The press release lists several deals and promotions that Amazon will have including deals on toys, fashion, electronics, home entertaining, beauty and of course Amazon's own line of devices. We'll have much more news and deals from Amazon's sale next week, so stay tuned!
Google Announces Upcoming Black Friday Deals
Posted on November 10th @ 9:32 am ET in Industry News

Google has announced upcoming Black Friday deals on their devices which you can expect to find both on Google's own store and on their many retailers such as Target, Best Buy and Home Depot. These limited time deals start on Thursday, November 17th.

Among the deals are $150 off the Pixel 7 Pro, $100 off the Pixel 7, $150 off the Pixel 6a, $60 off the Nest Cam, $10 off Chromecast with Google TV, $60 off the Nest Doorbell, $50 off the Nest Hub smart display and $40 off the Nest Thermostat. View all the upcoming Google deals here.
Nintendo Reveals Upcoming Black Friday Deals
Posted on November 5th @ 9:09 am ET in Industry News

Nintendo has revealed the Black Friday deals that you can expect to see at retailers the week of Black Friday, and they look very similar to recent offers. The main deal is the Switch console with Mario Kart 8 Deluxe and 3 months of online membership for $299.99 (same deal as the last 2 years).

There are a selection of first-party Switch games on sale for up to $20 off including Mario Party Superstars, Animal Crossing,, Zelda Breath of the Wild, Bravely Default II and more. Also, Mario Kart Live: Home Circuit sets with Mario and Luigi will be $59.99 each.
Monday Morning Update: Looking at the Week Ahead
Posted on October 31st @ 10:07 am ET in Industry News

As we enter November, let's look at the week ahead. We know many of you are anticipating Walmart's Black Friday ad(s). We've heard rumors that there are no printed ads for the first sale at least, but we'd still expect some kind of digital ad to be released before the sale starts, so stay tuned.

Tomorrow (or late tonight) JCPenney has said they'll be releasing their Black Friday ad along with a one-day-only early access sale. Kohl's will also be releasing their Black Friday ad on Thursday night and having an early access sale with a $15 Kohl's Cash offer on Friday.

This week last year we also saw Black Friday ads from Dell, HP, Big Lots and Office Depot so keep an eye out for those and possibly others. Sign up for our email alerts so you don't miss any news.
Sign up for a Month of Walmart+ for Black Friday Early Access
Posted on October 27th @ 8:59 am ET in Industry News

Sign up for a month of Walmart+ today and you'll get early access to all 3 of Walmart's Black Friday events. Walmart announced recently that paid Walmart+ members will get access to online Black Friday deals 7 hours before everyone else. This early access does not come with free trials.

A month of Walmart+ costs $12.95 and you can cancel after Black Friday. When signing up be sure to choose the paid membership and not any free trial offered. The first of Walmart's Black Friday events starts Monday, November 7th, so sign up at any time before then.
Kohl's Unveils Black Friday Early Access & Sale Dates
Posted on October 24th @ 8:57 am ET in Industry News

Kohl's put out a press release this morning with full details of their Black Friday and November sale plans. First, they will have a week-long Black Friday Early Access sale starting next Friday, November 4th. The first day of the sale will feature $15 in Kohl's Cash with every $50 spent.

Kohl's will then have two weekend Dashing Deal Days sale before starting their Black Friday sale on Sunday, November 20th. As usual, Kohl's will save some of their best deals for Thanksgiving Day and Black Friday only. See the full details of all of Kohl's upcoming sales here.
Macy's Announces Black Friday Sale Dates
Posted on October 20th @ 8:59 am ET in Industry News

Macy's has updated their Black Friday landing page with details about their Black Friday sale schedule for this year. You'll be able to start shopping selected Black Friday deals from Macy's on Monday, November 7th. New deals will drop the following Monday, November 14th.

Macy's full Black Friday sale will begin on Sunday, November 20th and will run for a full week. Macy's stores will be closed on Thanksgiving Day and will open at 6am on Black Friday. We expect to have the actual Macy's Black Friday ad posted here on the site in the next week or so.
Walmart Unveils Black Friday Plans with Walmart+ Early Access
Posted on October 19th @ 9:17 am ET in Industry News

Walmart has announced their Black Friday plans for this year and they look similar to the last two years. Walmart will once again have three weeks of sales starting November 7th. Each sale will start at 7pm ET on Monday and at 6am local time on Wednesday (Friday during Black Friday week).

Walmart+ members will receive 7 hours of early access to each week's online Black Friday sale, starting at noon ET on each Monday. Note that this is for paid Walmart+ members only - free trial members will not receive early access to the Black Friday deals.
Amazon Prime Video to Stream Black Friday NFL Game Next Year
Posted on October 18th @ 4:19 pm ET in Industry News

The NFL announced that Amazon's Prime Video will stream an NFL game on Black Friday starting next year in 2023. Prime Video is the exclusive carrier of Thursday Night Football.

The announcement makes perfect sense as it will allow Amazon to promote their Black Friday sale to a wide audience during the game, although from past experience, most of the best deals happen well before Black Friday afternoon.
JCPenney Announces Black Friday Ad Release & One Day Sale
Posted on October 14th @ 9:03 am ET in Industry News

JCPenney announced via press release that they will be releasing their 2022 Black Friday ad on Tuesday, November 1st. To go along with the ad release, JCPenney will be having a one-day sale with early access to shop thousands of their Black Friday deals. This sale will be online-only.

JCPenney says they will also release select Black Friday deals online and in stores each week in November for additional savings. Finally, in a non-surprising move, JCPenney says they will once again be closed on Thanksgiving Day with stores opening at 5am on Black Friday.
Best Buy Black Friday Plans Announced + Big Sale This Week
Posted on October 10th @ 11:08 am ET in Industry News

Best Buy has announced their Black Friday plans. First of all, Best Buy will have a 2-day flash sale tomorrow and Wednesday to compete with Amazon's Prime Early Access sale. Next, Best Buy will have many of their Black Friday deals available starting on Monday, October 24th.

Best Buy will start their actual Black Friday sale on November 17th for Totaltech members, on the 18th for My Best Buy members and on the 20th for everyone. We expect some deals held for this sale that won't be available in the late October sale, as well as possible some Black Friday-only deals.
Target Confirms Black Friday & Holiday Plans
Posted on October 10th @ 9:17 am ET in Industry News

Target issued a press release this morning confirming their holiday plans for this year. You can read the full press release here for all the details but it's what we suspected. Target will have Black Friday deals in each of their weekly ads leading up to their main Black Friday sale in late November.

Target's weekly ads will show up here on the site and on on Friday so you'll have a few days to check them out before they start on Sundays. Target says they will also have a new Deal of the Day every day until Christmas Eve including major brands such as Apple, KitchenAid & Nintendo.
Kohl's Announces Holiday Plans
Posted on October 4th @ 9:10 am ET in Industry News

Kohl's put out a press release this morning with details about their holiday initiatives. Kohl's says they will have items on sale or a coupon offer every day from October 6 until Christmas Eve.

Kohl's also says their next cardholder coupon sale will start this Thursday and will run until October 16th. On the 11th and 12th, to compete with Amazon's sale, Kohl's will offer an extra $10 off $50.

There will be an extra day to save during Kohl's Black Friday Early Access event and you'll be able to earn Kohl's Cash every day from Cyber Monday through Christmas Eve. More info here.
Amazon Unveils New Products via Livestream
Posted on September 28th @ 12:29 pm ET in Industry News

Today Amazon took the wraps off a number of new devices during a livestream presentation. Many of these devices will be discounted during Prime Early Access, Black Friday and Cyber Monday. There were also new features announced for existing devices, such as Fire TV on the Echo Show 15.

The new Kindle Scribe has a 10" display with a stylus and is meant for both reading and writing. Also new is the Halo Rise, a smart lamp, sleep tracker and alarm clock. There are also new versions of Echo Dot (including the kids version and the clock display model) and Echo Studio smart speakers.

There's a new version of the Fire TV Cube streaming Device, a new Echo Auto device with a smaller design, new models of eero WiFi gear, Blink cameras and more. Check out Amazon's site for all the details and to preorder several of these newly announced devices.
Amazon Announces New Prime Early Access Sale
Posted on September 26th @ 9:08 am ET in Industry News

Today Amazon announced a new sale taking place October 11th and 12th. The Prime Early Access Sale is exclusive to Prime members and will offer hundreds of thousands of deals to kick off the holiday shopping season. The sale will take place in 15 countries including the U.S. & Canada.

As part of the sale, Amazon is introducing a new "Top 100" list of some of the holiday shopping season's most popular and giftable items and items from this list will be available on sale throughout the 2-day sale event. As always, we'll be covering this sale and bringing you all the best deals.
Macy's and Toys R Us Unveil Geoffrey's Hot Toy List for 2022
Posted on September 25th @ 8:58 am ET in Industry News

Macy's has teamed up with Toys R Us once again to release Geoffrey's Hot Toy List. This list features dozens of the hottest toys for the 2022 holiday shopping season. You can check out this page on to check out the full list and purchase nearly all of these toys right now.

The list features toys from popular brands such as Hot Wheels, LEGO, Playmobil, Marvel, Disney, Transformers, NERF, VTech and many more. Macy's and Toys R Us have an expanded partnership this year and you should see larger Toys R Us branded toy areas in Macy's stores.
Target Announces Deal Days Sale, Extends Price Matching
Posted on September 22nd @ 2:01 pm ET in Industry News

Target put out a press release this morning with two announcements. First, Target Deal Days is back. From October 6th through the 8th Target will have "hundreds of thousands of deals" both online and at all Target stores. We'll have the ad for this sale posted very soon.

Next, Target announced an extended holiday price match guarantee. It starts four days earlier than last year - October 6th - and runs until Christmas Eve. You can request a price adjustment on all items purchased at Target and they will continue to match competitors prices within 14 days.
Amazon Unveils ''Toys We Love'' Holiday Toy List
Posted on September 22nd @ 1:53 pm ET in Industry News

Amazon has unveiled their "Toys We Love" list for the 2022 holiday season. This list was curated by Amazon's toys & games product leads and features nearly 200 toys, most of which can already be ordered right now on

The list featured toys from top brands including Magic Mixies, Tonka, Hasbro Gaming, Little Tikes, Squishmallows, Crayola, Magna-Tiles, LEGO, Barbie, Disney, KidKraft and many others.
Walmart Announces Easier & Extended Returns
Posted on September 22nd @ 10:54 am ET in Industry News

Walmart issued a press release this morning touting several new initiatives for the upcoming holiday shopping season including deeper savings and several new ways to return purchases.

Walmart claims they are making "significant price investments in key categories" to keep prices low this year and will offer thousands more Rollbacks to provide even deeper savings.

Purchases made from October 1st through the holidays can be returned until January 31, 2023. Walmart also will allow customers to use curbside returns and for Walmart+ members, select stores will offer return pickup from your home to save a trip to the store.
Target Reveals Bullseye’s Top Toys, FAO Schwarz Deal
Posted on September 12th @ 9:07 am ET in Industry News

Target today announced their "Bullseye's Top Toys of 2022" list which features a selection of what Target's toy buyers think will be some of the most anticipated toys for the upcoming holiday shopping season. You can check out their full list on their press release here.

Target also announced and exclusive multi-year agreement with iconic toy brand FAO Schwarz. Starting in October, FAO Schwarz toys will be available exclusively at Target stores, on and in FAO Schwarz stores. View some of these exclusive toys here.
Walmart Unveils 2022 Top Toy List
Posted on August 30th @ 11:04 am ET in Industry News

This morning Walmart released their annual list of Top Toys for the holiday season. Their list features dozens of toys which were tested and selected by kids and Walmart's toy buyers.

The list spotlights toys based on popular characters as well as gadgets for kids, dolls, outdoor toys, building block sets and screen-free indoor entertainment toys.

Over half of the toys are exclusive to Walmart this year, and most are available for ordering now on with free shipping on orders of $35 or more, or free in-store or curbside pickup.
Countdown: 100 Days Remaining Until Black Friday
Posted on August 17th @ 9:00 am ET in Industry News

Today marks the 100 day milestone in the countdown to Black Friday 2022, whatever that day will mean this year. There's still a lot of uncertainty when it comes to retailers' holiday plans. Aside from a few stores again announcing Thanksgiving closings, we have very little insight into their plans.

If you'd like to start discussing what Black Friday and holiday shopping might look like this year, our Black Friday message board is already open. We're discussing our thoughts on what the deals will look like and much more. You can also join is on our Discord server for even more chatting.