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Holiday Toy Books
Macy's & Toys R Us Toy Catalog Posted
Posted on October 24th @ 9:11 am ET in Toy Books

We've posted the new 36-page Macy's and Toys R Us Toy Catalog on the site. This catalog does not have prices in it as prices will fluctuate over the next two months. Each item has WebID numbers which you can search for on You can also view Macy's entire toy selection here.

Macy's and Toys R Us also recently put together Geoffrey's Hot Toy List with dozens of hand-picked toys for all age ranges. Announced in August, Macy's is teaming with Toys R Us to open iconic Toys R Us toy shops in more than 400 of Macy's department stores.
Walmart Holiday Toy Catalog Posted
Posted on October 22nd @ 2:07 pm ET in Toy Books

We've just added Walmart's new 56-page "America's Best Toy Shop" toy catalog to the site. The prices and offers in this catalog are valid starting tomorrow and will be available until December 24th.

The catalog features a section of toys top rated by Walmart's team of true toy experts: kids. There are also quite a few Walmart-exclusive toys as well as toys part of Walmart's online-only selection.

There are many toys in the catalog with Walmart's Rollback sale prices, many of which are available right now on Walmart currently offers free shipping on most orders of $35 or more, or you can choose free in-store pickup and get your order at your local Walmart.
Amazon ''Ready, Set, Play'' Holiday Toy Catalog Posted
Posted on October 18th @ 12:58 am ET in Toy Books

For the fourth consecutive year, Amazon has released a printed toy catalog and we've just added it to the site. Browse the 100-page Amazon "Ready, Set, Play" Holiday Toy Catalog.

Note that there are no prices in the catalog. Due to Amazon's always-fluctuating prices they advise you to visit the special Toy Wish List section of to see current price.

Stay tuned for more toy catalogs, holiday books, leaked Black Friday ads and more.
Fleet Farm Toyland 2021 Holiday Toy Catalog Posted
Posted on October 15th @ 3:45 am ET in Toy Books

We've just posted the 36-page Fleet Farm Toyland toy catalog on the site. You can check it out here. The sale starts Saturday, October 23rd and will run until November 20th. The ad features several in-store only doorbusters available for three days from October 23rd through the 25th.

Fleet Farm's Toyland sale is happening two weeks later than usual this year and the catalog is smaller than in previous years, both changes likely caused by the logistics challenges retailers are facing this year. We expect a few more toy catalogs to be posted in the coming days so stay tuned.
Blain's Farm & Fleet Toyland Toy Catalog Posted
Posted on October 8th @ 8:56 am ET in Toy Books

We have just posted this year's 24-page Blain's Farm & Fleet Toyland toy catalog on the site. You can check out the sale here and Farm & Fleet also has it on

Farm & Fleet's Toyland sale starts in a little over a week from now on Saturday, October 16th and will run for just 2 weeks until October 31st. Many of the deals in the sale will also be available online. New this year, they are giving away a free LEGO Super Mario set with a $40 Toyland purchase.
Amazon Unveils 2021 Holiday Toy List
Posted on October 4th @ 8:43 am ET in Toy Books

Today Amazon unveiled their annual list of the most wished-for holiday toys. You can check out their hand-picked Holiday Toy List (and order all of the toys) right here. New this year, the toy list has an option to filter out only the toys that are currently on sale with a deal or coupon.

You'll find top brands and favorite characters on this years list including LEGO, Barbie, Hasbro, Funko, Disney, Playskool, NERF, Nintendo, Star Wars and many more. Amazon will also be updating the list throughout the holiday season with new toys as they become available.
Target Reveals Bullseye’s Top Toys List for 2021 Holiday Season
Posted on August 23rd @ 8:48 am ET in Toy Books

Target today announced their "Bullseye's Top Toys of 2021" list which features a selection of what Target's toy buyers think will be some of the most anticipated toys for the upcoming holiday shopping season. You can check out their full list on their press release here.

As always, the list contains many Target-exclusive toys including the popular new Target Monopoly board game. Target also announced that they will continue the expansion of Disney stores at Target locations. They will have over 160 of these locations by the end of the year.